// Founder & CEO, Sinecure, Inc.
Building the talent infrastructure for the future of work.
I run Sinecure, an AI-native talent advisory company — home to Grace Blue, Strategy Source, The Second Shift and Sinecure Labs. I write about how AI is reshaping work, judgment and leadership, and lately about a lot more than that.
// Talent / OS — the newsletter
AI isn't ending work. It's sorting it around judgment.
Weekly essays on org redesign, the entry-level pipeline, hiring, fractional talent and boards — each one ending with a dated, falsifiable bet.
Rethinking what we teach, and how we teach it, when AI is better at most of it.
// The frameworks — tools from the essays
// Notebook — writing beyond work
Everything that doesn't fit in a newsletter about talent.
Longer and looser pieces, published here first: life between two cities, history and civic life, sport and teams, and what building companies teaches you about everything else.
Two cities, two clocks, one family. Notes on working American hours from Spain.
First essay coming soonThe long viewFamily history, civic holidays and what we choose to finish.
First essay coming soonLanes, chemistry, ninth teesFootball, golf and the lessons teams teach that org charts don't.
First essay coming soonFounder's notesStarting, buying and integrating companies, and the things nobody puts in the deck.
First essay coming soon// Press
Articles & interviews
Coverage, bylines, podcasts and panels. For speaking or interview requests, get in touch.
- Sinecure acquires The Second Shift[OUTLET]
- Influencers: Manage Your SelfiesAdweek
- Influencer: It's Not Just a Part-Time Job AnymorePRWeek
- Four Tips for Using Instagram InfluencersAdweek
- Brands Are Using Influencers Like Ad AgenciesDigiday
// Career
Operator, founder, acquirer.
Two decades across digital media, marketing technology and talent — building companies, buying them and scaling the teams inside them.
- Sinecure, Inc. — Founder & CEO
Built an AI-native talent advisory group through a technology-first roll-up: Grace Blue (2024), Strategy Source (2024) and The Second Shift (2025), on a proprietary platform, Sinecure Labs.
- #HASHOFF — Co-founder & CEO
Content marketing platform for brands and agencies. Grew ARR from zero to $5M before its 2020 exit.
- Travelocity — VP, Americas Media Sales
Part of the brand turnaround team. Rebuilt the media sales organization and product offering, leading a team of 100+.
- Ning — VP, Sales & Business Development
First business hire focused on monetization at Marc Andreessen's social platform. Built business development, media sales and partnerships.
- Paradigm — VP, Head of Digital Media
Built a digital media practice at a Hollywood talent agency, betting that digital platforms would need original content and creative talent.
- Yahoo! — [TITLE]
Developed new content and advertising models through technology.
- SlingShot Media — Co-founder & CEO
First company. Spotted the opportunity, raised the capital and won the early clients.
- Visit Mexico (Mexico Tourism Board) — Board of Directors
Education: University of Kansas.
// Awards & recognition
// About
Building is a unit sport.
I split my life between New York and Madrid with my wife, Panteha, and our [NUMBER] kids. Most of what I know about leadership I learned at home first — from a grandfather who served quietly and never posted about it, and from a partner who has been my co-founder in everything without ever taking a title.
[A LINE ON LIFE OUTSIDE WORK — INTERESTS, SPORT, WHAT YOU READ]
Get Talent / OS every week.
One essay, one framework, one dated bet. Free.